What does a marketing ROI calculator do for contractors?

It calculates your cost per lead, cost per acquired job, current marketing return, and shows the revenue gap between where you are now and where a consistent lead generation system could take you.

What if I don't know my exact business numbers?

Select your trade and toggle Use industry average on any metric. The calculator fills in benchmarks for your specific trade — deck building, roofing, HVAC, plumbing, and more.

How much does a contractor lead cost?

Lead costs vary by trade and market. Google Ads typically runs $50-$150 per lead for contractor services. A well-built lead generation system can drive costs below $60 per qualified lead.

What's Your Marketing Actually Getting You?

Watch: 30 seconds "Most contractors can't answer this question."

Most contractors can't tell you what it costs to land a job or how many leads turn into revenue. That's the gap.

Plug in your numbers — or use industry benchmarks if you're not sure — and see the math in 60 seconds.

$630KClient Revenue Year 1

$59Avg Cost Per Lead

21Projects in 6 Months

Don't know your numbers? No problem. Pick your trade and we'll fill in industry benchmarks.

ROI Calculator Free Tool

Your Trade

Average Job Value$0

Profit Margin0%

Leads Per Month0

Close Rate0%

Monthly Marketing Spend$0

Cost Per Lead

—

Cost Per Job

—

Monthly Revenue

—

Annual Profit

—

What You're Leaving on the Table

—

additional revenue / year

—

additional profit / year

—

more jobs / year

Real Client Results — DeckSense NC

$0 → $630K

Revenue trajectory
from zero online presence

Closed projects
in first 6 months

$59

Average cost
per qualified lead

Top 3

Google ranking
in their market

🚫

We're not Angi.

You own your system, your leads, and your pipeline. When you stop paying a lead platform, the leads stop. When you own the system, the assets keep working.

📊

Every dollar is tracked.

Cost per lead. Cost per job. Close rate. Revenue per channel. You'll know exactly what your marketing spend produces — most contractors can't say that today.

🔧

Built for contractors.

Not restaurants. Not dentists. Contractors who are done guessing and want a system that generates consistent, qualified leads month over month.

Still not sure? Run the numbers — let the math do the talking.

Run the Calculator ↑

Your results are ready.

Enter your info to unlock your custom breakdown — we'll also send you a copy you can keep.

First Name *

Last Name *

Company Name

Email *

Phone

No spam. Your info stays between us.